We’re excited to fully launch the Global Events Collective, a non-profit organization, formed by a team of event professionals from around the world. Our aim is to create a global community to share ideas, knowledge, research, and perspectives – all with the goal of promoting the understanding that events and hospitality foster human connection.

Through events, research, and partnerships, the Global Events Collective strives to be an effective voice promoting the power of meetings, incentives, conferences, and events.

How Did the Global Events Collective Start?

In the wake of the COVID-19 pandemic, and the sudden collapse of the live meetings and events industry, this tweet created Global Meetings Industry Day (GMID) Goes Virtual. #GMIDGoesVirtual brought over 12,000 event professionals together from around the world and showed how strong and resilient this industry is. From this event, a movement was born. And there is no stopping us now. Now, nine months later, #GMIDGoesVirtual has become the Global Events Collective, an organization founded based on the principles of community, growth, and breaking barriers. Our work will focus on promoting the understanding that events, live experiences, and hospitality foster human connection.

And we’re starting with GMID 2021.

How Can You Get Involved?

There is no denying that events create moments that change people’s lives. They challenge us to grow. They challenge the way we think. They alter the way we behave. At GMID 2021, we will reveal extraordinary stories of transformation that can be traced back to specific events and gatherings that have had profound impacts on the lives of many. These stories will be shared with a global audience.

Here’s where we need your help.

We know you all have stories about these moments of impact. Whether it was a personal experience, a client’s event, or your association’s event, we know you have stories that demonstrate the impact of human connection. We want to hear those stories.

Share your story simply through VideoAsk with your choice of a video, audio, or text response.


Every person has the potential to create moments that matter.

Whether you’re an advocate, a volunteer, an attendee, a partner, a donor, or a sponsor, the actions you take make a loud statement that events everywhere matter. Whether you are a brand or industry professional, you can help us shape and guide our events and research, make connections through industry relationships, or simply share your story of how the events you’ve helped create over the years have fostered human connection.

From sharing the story of impact through brand events and instances to launching new ideas and interpretations for how human connections are being fostered and the world of events is changing post-2020, to underwriting and sponsoring the events, research, and work the Collective does.


Partner with Global Events Collective and bring moments that matter to your audience through co-marketing and collaboration in our research, events, and outreach. >> Contact us to get started. 


Promote your brand’s commitment to having, producing, and sharing events, tradeshows, incentives, and conferences that matter for your business and your company culture. >> Contact us to learn more.


Moments That Matter comes to life on April 8th, 2021 to mark the annual Global Meetings Industry Day. Learn more about how we look forward to celebrating the work of the many professionals involved in creating meetings and events. >> Learn how you can share your story.


Give of your time and help make a tangible difference to those who create Moments That Matter. >> Volunteer